Whole Foods Hiring – Data Scientist (Marketing Analytics)

Job Description:

We are looking for an experienced marketing analytics professional responsible for delivering data driven, actionable insights to help optimize maximize marketing performance. This role is responsible for helping internal marketing teams measure and optimize marketing programs and investments across paid, owned and earned media channels to drive customer engagement, brand equity and store profitability.

In this capacity, this person will leverage marketing measurement techniques, including media mix models, a/b testing, multi-touch attribution, and synthetic control groups, to quantify the impact of marketing tactics on business and financial outcomes in the short and long term. They will partner with media planners and marketing program managers to deliver analytically derived insights to optimize media efficiency and maximize campaign profitability.
Above and beyond strong data and technical skills, the right candidate for this position will have a strong understanding of business and marketing performance.

Job Responsibilities:

• Work closely with the Media Planning team to solve key marketing measurement challenges and ensure that analyses are relevant and useful to inform marketing strategy.
• Build & maintains strong working relationships across departments or teams based on trust and mutual respect. Communicate with senior stakeholder to balance stakeholder and analytics perspectives.
• Explain complex modeling approaches in simple terms; Develop compelling narratives that connect modeling results with marketing problems.
• Design data visualizations and presentations to track marketing channel performance and communicate business impact to marketing leadership teams.
• Build, maintain and evolve marketing attribution models to quantify the effect of marketing communications on customer behavior, sales and profitability across paid, owned and earned channels (e. g., tv, radio, out of home, paid search, display, online video, direct mail, social media, etc.).
• Prepare quarterly media marketing effectiveness reviews to inform media plans, financial forecasting, and identify areas for efficiency improvements.
• Track and monitor the performance of Whole Foods marketing campaigns and channels.
• Partner with marketing program and channel managers to ensure that tracking, reporting and analytics are tied to marketing campaign objectives.

Job Requirements:

• Experience with advanced analytical techniques, including time series forecasting, clustering, and machine learning (classification and regression).
• Experience with brick and mortar retail is a plus.
• Exceptional analytic skills coupled with solid business thinking.
• Working knowledge of marketing operations, ad tech, media planning, and media performance metrics.
• Self-directed, innovative thinker. In addition to a strong attention to detail, strong candidates will also be able to see the strategic implications for the business in the big picture. You are fluent in telling the story to both technical and non-technical audiences.
• Strong candidates will have a curious mind, a passion for synthesizing information from multiple sources, the ability to interpret data through the lens of shopper behavior, and a habit of translating data into insights that drive action.

Qualification & Experience:

• Strong communication skills with the ability to explain complex analytical work to audiences with varying technical knowledge.
• Strong knowledge of SQL, R, Python, strongly preferred. Scala and Java are a plus.
• Experience working with large enterprise databases and distributed processing systems (e.g., Hadoop, EMR), with demonstrated ability to independently query and prepare data for analysis.
• 3-5 years professional experience in Analytics, Marketing, Business Analysis. Experience utilizing marketing measurement methods preferred, including a/b testing, multi-touch attribution, and media mix modeling.
• Bachelor’s degree in Statistics, Business, Economics, or related quantitative discipline. Advanced degree strongly preferred.

Job Details:

Company: Whole Foods Market

Vacancy Type: Full Time

Job Functions: Marketing

Job Location: Austin, Texas Metropolitan Area

Application Deadline: N/A

Apply Here

yours-vacancy.net