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Website Virgin Atlantic
Job Description:
As our Customer Relationship Management (CRM) Executive, you will be accountable for supporting the CRM Managers in defining the roadmap for below-the-line communications (for both B2C prospects and customers); developing campaigns to grow Customer Lifetime Value and the management of the end-to-end omni channel customer communications (planning, build, testing and deployment of direct communications.)
Job Responsibilities:
- Own management of the campaign laydown, working with stakeholders to prioritise deployments within our schedule
- Work in partnership with the broader CRM team, agencies and the internal Creative team to ensure innovation is at the core of every brief; continually testing and learning to raise the bar on outputs.
- Accountable for project managing the end-to-end campaign process from brief to deployment.
- Work in partnership with colleagues in the CRM team and broader business to ensure campaigns are delivered on time, within budget, approved by the necessary stakeholders and underpinned by comprehensive testing and subsequent analytics to ensure continuous improvement is achieved.
- Daily interfacing with Senior Leadership Team member, Managers and Executives across Commercial, Marketing, Data Engineering & Loyalty; influencing all parties to align into the CRM Transformation on a project-by-project basis
- Initiate new ideas and optimisations that drive key CRM engagement metrics using learnings from previous campaigns
- Lead cross-functional working groups for CRM Transformation projects, driving output via an agile framework in midst of competing demands
- Support development of CRM marketing & pre-departure strategy, including channel mix & personalisation
- Define and communicate clear project expectations and milestones
Job Requirements:
- You will be digitally savvy with a passion for learning, whilst being curious and confident initiating new ideas and ways of working.
- A natural born communicator, you will feel confident influencing cross-functional teams, as well as demonstrating your passion for travel.
Qualification & Experience:
- You will have strong hands-on experience of CRM.
- You will be degree-educated and/or have equivalent relevant experience.
- You will have experience in a CRM role and may come from a CRM Executive or CRM Coordinator role.
- You will have excellent organisation skills, alongside being able to reprioritise in an environment where things may change often.
Job Details:
Company: Virgin Atlantic
Vacancy Type: Full Time
Job Location: Southampton, England, UK
Application Deadline: N/A
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