Superdrug Vacancies – Marketing Manager

Job Description:

TurnOwn Brands to Power Brands. Your primary job is primarily split to two 1) leadthe definition of the key power brands such as but not limited to Solait, ProCare and Slenderplan brands 2) Healthcare services brands for Pharmacy andprivate services. You will with yourteam bring these brands to life consistently, creating assets that bring morecustomers to store and too these brands. You will work hand in hand with thecommercial functions on OB to ensure we are maximising every opportunity andworking as one team. You will also look after marketing aspects for the broaderown brand portfolio across Health and Personal Care.

Job Responsibilities:

• Be Closest to the Customer: Identify customer profiles for each brand and new customer segments that will lead to brand growth. Work with the insight team and lead directly the customer profiling for these brands. You will need to understand what are the reasons people are not buying your brands and put in place actions to address these purchase barriers
• Turn Own Brands to Power Brands: Leading the way we define what our Solait, Pro Care and Slenderplan brands stand for, building the brand star for each of the power brands and ensuring that these brands come to life consistently in every touchpoint for customers. You will be directly accountable for building the brand start on each of these brands and creating assets and guidelines.
• Working with Health OB and Exclusive buyers, suppliers and agencies : You will work with Health Exclusive buyers and suppliers to ensure we have the best plans. This will range from sharing and working with across Commercial, Marketing, PR and web team to create assets to ensure that Health Own Brand and Exclusive gets its share of voice in owned platforms
• Health Services Focus: With your team you will work with services team and store services to disproportionately drive this part of the business, this will mean working with the customer exp. team on communication to stores, working with suppliers on campaigns and with store ops on local marketing materials needed
• Corporate Own Brand Messaging : Where Personal Care takes a leading role you will lead the development of overarching Own brand campaign this could include how we communicate Try it Love it, 100% money back guarantee and cruelty free messages

Job Requirements:

• Attention to detail: Brands aren’t built in a day but they can be lost in a moment. This person needs to have a keen eye for detail, ensuring everything is inline with the defined brand star.
• Data based and customer focused: Customers come first, this person needs to have experience of understanding customer behaviour through both quant and qualitative understanding, they need to be comfortable in using data from multiple sources to understand customer centre opportunities.
• Comfortable in putting themselves out there, making connections with other parts of the business, comfortable considering themselves part of the marketing team but accountable to the OB technical, commercial and services business.

Qualification & Experience:

• Experience in campaign management and asset creation: Managing campaigns from start to finish, working with agencies to build marketing materials of the highest standard.
• Experience managing a team.
• Adaptable and flexible approach to work
• Be flexible, this is a fast paced ever changing retail environment, this person will need to move with pace to bring opportunities to life

Job Details:

Company: Superdrug

Vacancy Type: Full Time

Job Functions: Marketing Sales

Job Location: Croydon, GB

Application Deadline: N/A

Apply Here

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