Nike Summer Internship – Director Consumer

Job Description:

A newly crafted position on the Converse North America Digital (ecommerce) team, the Director, CRM & Digital Commerce Growth will lead the development and execution of strategies to increase customer retention, loyalty, and lifetime value. Converse is making significant investments in customer insights and marketing tools to achieve these goals; your job will be to harness our growing capabilities to identify the right customer segments to target, develop personalized marketing campaigns and end-to-end customer experiences for them, and drive material increases in acquisition, retention and revenue. This position reports to the GM of Digital Commerce, North America

Job Responsibilities:

• Accountable for all Converse Direct Digital community-based marketing programs (email, SMS), expansive of converse.com and Converse Stores
• Use customer information and insights to evolve the Converse end-to-end digital customer experience in ways that increase customer intimacy, enhance the brand, and improve dedication across Direct channels
• Partner with cross-functional teams to develop digital growth opportunities in both owned and paid programs – including acquisition, media & partner opportunities
• Develop business cases and strategies for new programs, potentially including referral marketing, loyalty, cross-channel marketing and services, etc.
• Drive continued subscriber/community growth through effective lead-generation programs and churn-mitigation strategies
• Drive omni-channel approach to communication with an eye on overall consumer metrics
• Develop a comprehensive email/SMS marketing program encompassing:
• Merchandise and calendar-driven campaigns
• Customer segment-focused campaigns
• Automated and triggered marketing
• Define campaign objectives, continuously test practices, measure results, and pursue improvement opportunities
• Regularly assess Converse customer file metrics, see opportunities to improve retention and lifetime value, and design/execute marketing programs that achieve those goals

Job Requirements:

• 7+ years’ experience in a similar role at a consumer brand or retailer
• Shown understanding of digital commerce, stores businesses and omni-channel planning, including solid understanding of media, product, buying, site merchandising – ability to cross-functionally partner to drive value
• Proficiency in RFM segmentation, customer lifetime value analysis, digital marketing performance measurement, ROI analysis
• Proficiency in using and executing predictive modeling and statistical analysis techniques to drive marketing strategies and programs – with the support of analytics team
• Proven experience and knowledge of best practices in email/SMS marketing, customer experience personalization, and automated customer journey design
• Familiarity with leading martech and ecommerce technologies helpful (e.g., Salesforce, leading email/SMS platforms, Customer Data Platforms, predictive modeling applications, Tableau)
• Proven experience leading a hard-working team, working in a matrixed, cross-functional organization

Job Details:

Company:  Nike Careers

Vacancy Type:  Full Time

Job Location: Boston, MA, US

Application Deadline: N/A

Apply Here

yours-vacancy.net