Publix Careers – Consumer Insights Analyst

Job Description:

Consumer Insights Analysts (CIA) produce analysis and reporting which enable stakeholders to develop and refine strategies and tactics to meet customer needs, increase Publix customer satisfaction and loyalty, and maximize sales and profits. This includes providing key support on custom research studies (primary and some secondary) from conception through final presentation. The CIA’s work is overseen by a Consumer Insights Project Manager. The Consumer Insights Analysts report to the Manager of Consumer Insights.

Job Responsibilities:

• providing key support to other associates on the Consumer Insights team for producing research reports, recommendation documents, position papers, presentations and other key deliverables
• providing analytical and logistical project support on consumer insights research projects that are led by a Consumer Insights Project Manager (CIPM) in order to ensure the accomplishment of key milestones and delivery against project scope
• ongoing management and maintenance of a proprietary online customer panel of Publix customers who have been invited to join a community with the intent of providing Publix with feedback on our products and services
• conducting ad hoc and post hoc (statistical) analyses on custom and/or tracking studies in order to fully leverage data sources and uncover key insights
• assisting the Consumer Insights Project Managers/Senior PMs in the design and development of assigned consumer insights research projects from project scope development through presenting final results

Job Requirements:

• willingness to act with professionalism, poise, and discipline when approach, methodology or chosen data visualization method is challenged by the CIPM or other Consumer Insights associates
• project management skills
• ability to work independently with minimal supervision
• Bachelor of Science Degree in Business, Marketing, Economics, Sociology, Mathematics, Statistics, Anthropology, Psychology, or equivalent experience
• analytical and critical thinking skills
• knowledge of statistical software (SPSS, MiniTab, SAS, or R) and statistical functions in Microsoft Office program (Excel)
• knowledge of statistics, quantitative methods, and data analysis (including descriptive, multivariate, and nonparametric statistics)
• excellent written and verbal communication skills, and presentation skills
• teamwork and collaboration skills
• flexibility and adaptability, willingness to respond to quickly changing priorities on short notice
• professionalism/strong interpersonal skills
• quantitative and qualitative data analysis skills

Qualification & Experience:

• Master’s Degree in Business, Marketing Research, Economics, Sociology, Mathematics, Statistics, Anthropology, or Psychology
• knowledge of sampling theory
• knowledge of the secondary research process and methods
• knowledge of project management disciplines
• knowledge of business and technical writing, reporting, and data summarizations
  internship in consumer research
• knowledge of questionnaire design and question wording
• knowledge of various research methodologies (qualitative, quantitative, observational, etc.), their relative strengths and weaknesses, and what type of research objectives they are appropriate for investigating
• one (1) or more years of experience working in primary consumer research project management or analysis/reporting
• knowledge of the primary research process

Job Details:

Company: Publix Super Markets

Vacancy Type: Full Time

Job Functions: Marketing Strategy/Planning Research

Job Location: Lakeland, FL

Application Deadline: N/A

Apply Here

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