Website Petco
Job Description:
Support planning, coordinating, and executing flawlessly Petco’s paid media campaigns across display, paid search & online video working closely with Manager and Director. Support implementation of tests and roll-out of programs working with internal stakeholders, agencies, and publishers. Specialist will have a strong focus on project management, attention to detail for creative and copy, and equally the ability to critically evaluate metrics. Keen ability to work with partners and agencies.
Job Responsibilities:
- Independently prioritize and accomplish multiple tasks within established timeframes and in accordance with business needs to ensure campaigns are executed in a timely manner.
- Interact professionally and effectively through verbal and written communications.
- Strong communication and emerging leadership skills are required due to the volume of interaction with outside vendors and agencies in addition to senior leadership.
- Excellent interpersonal, verbal communication, planning and negotiating skills are required to effectively coordinate all aspects of the offline and online plans.
- Must have very strong ability to manage and develop analytics for moderately complex marketing strategies.
- Utilize digital analytics tools to actively monitor or measure success of digital campaigns
Job Requirements:
- Experience working with and managing media and creative agencies a plus.
- General understanding of customer targeting and segmentation.
- Experience with data onboarding and audience management; prior experience with Live Ramp or other data-on boarder is a plus.
- Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word).
- Four-year degree in Marketing, Advertising or Business.
- An equivalent combination of education and experience may be substituted for a degree. 3 to 5 years of experience in digital marketing, ideally with experience developing cross-channel digital programs.
- Proficiency in Adobe Analytics, Google Adwords, & SA360 a plus.
Job Details:
Company: Petco
Vacancy Type: Full Time
Job Functions: Marketing Public Relations Writing/Editing
Job Location: San Diego, CA, US
Application Deadline: N/A
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